Hello! My name is Sudhi.
I'm a product designer who's happiest when I can help improve digital experiences. I prioritise creating thoughtful, human-centered experiences that serve real people and allow organisations to scale with intention.
My design philosophy
Digital accessibility
I aim to remove barriers to interaction, providing an inclusive digital experience that accommodates individual differences in capabilities, preferences, and needs.
User psychology
I apply principles of cognitive psychology and behavioural science to design interfaces and user flows that align with users' mental models and expectations.
Emerging technologies
I enjoy staying updated on emerging technologies that have the potential to significantly impact various industries.
My latest work
Feel free to click on any of these projects that interest you to read more about them.
Led the strategy, design and rollout of a scalable design system to support a major rebrand, aligning product, marketing, and engineering teams around a shared visual and interaction language.
Redesigned the flagship homepage to reflect a new brand identity, improve content hierarchy, and support conversion-focused user journeys across key entry points.
Defined the information architecture and designed a new content structure for a government-backed organisation initiative, ensuring clarity, accessibility, and alignment with policy and stakeholder goals.