Product designer with a background in frontend development. I've led design system rollouts, redesigned conversion-critical pages, and shipped accessible UI to WCAG 2.1 AA across fintech, government, and SaaS. I work best when embedded with engineering and product teams, solving problems that sit at the intersection of usability, consistency, and delivery speed.
Companies I've worked with
Selected Work
Led the end-to-end design and rollout of Compare Club's company-wide design system: from a fragmented, inconsistent UI estate to a shared foundation supporting 3 product verticals, 65+ components, and a hard rebrand deadline.
Designing and building a managed digital signage platform for Australian SMBs. The product includes a client-facing web app for content submissions, approvals, and invoicing; an AI-powered content pipeline; and remote device management running on Raspberry Pi hardware. The marketing site is one surface of a larger system.
Redesigned Compare Club's homepage and 8 product vertical landing pages to reflect a new brand identity, clarify content hierarchy, and sharpen the conversion-focused user journey, within the constraints of an active rebrand and a fixed launch date.
Approach
I design for WCAG 2.1 AA compliance from the start, not as a retrofit. Every project I ship meets accessibility standards because it's built into how I work, not bolted on at the end.
Interface decisions have psychological consequences. I use established principles from cognitive psychology to reduce friction, set accurate expectations, and help users complete what they came to do.
Shared component foundations let teams ship faster and more consistently. I've built and shipped design systems at scale, and I know where the hard problems actually live: in governance, adoption, and the handoff between design and code.
If you're building something worth using, I'd love to chat about it.