Open to new roles in Sydney

I turn complex, data-heavy products into interfaces people can act on.

Five years making complex information actionable - across green finance, insurance comparison, payments processing, and B2B. I bring design systems, accessibility, and prototyping-in-code to products where the domain is dense and the stakes for clarity are real.

Recent projectsor

Businesses I've worked with

sudhi.design/work/design-system

7 projects

Summary

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Building a design system

Design SystemsStrategy

Led the end-to-end design and rollout of Compare Club's company-wide design system: from a fragmented, inconsistent UI estate to a shared foundation supporting 3 product verticals, 60+ components, and a hard rebrand deadline.

Role: Lead Product Designer (Design Systems)
Timeline: Feb - Sept 2025
Client: Compare Club
Tools: FigmaNotionStorybookJira

Outcomes

The rebrand launched on schedule across all three product verticals. Release timelines accelerated by 50-60% post-adoption.
Designers stopped duplicating components. One shared Figma library replaced the fragmented estate. Engineering adopted 60+ components with a governance process (propose, review, merge) ensuring ongoing fidelity.
Cross-functional alignment across product, marketing, and engineering was achieved through workshops, documentation, and shared tooling.
Standardised components reduced redundant QA and accelerated A/B test deployment from five days to 48-72 hours.
Established a contribution and governance model and transitioned system ownership to the Head of Customer Experience, ensuring the system stayed maintained after the engagement ended.
All rebrand pages shipped to WCAG 2.1 AA standards.
The deeper takeaway: a design system is less about components and more about changing how a team works. Most of the hard problems weren't Figma problems.

View full case study

Approach

How I think about design

// 01

Designing for density

Making dozens of variables and dense data scannable and decision-ready. At the CEFC, I replaced a dense, 30+ page government PDF with an accessible digital platform for four distinct audiences, a project later cited in the Annual Report to the Australian Parliament.

// 02

Structuring for decisions

Organising information around how people actually think, not how a database stores it. I reframed ANZ Worldline's merchant pricing from a static comparison table into a multi-step recommendation wizard - the result is confidential, but the flow was adopted company-wide and reused across two other product lines.

// 03

Building scalable systems

A design system is less about components and more about changing how a team works. I built Compare Club's company-wide token architecture (60+ components, 14 semantic tokens), cutting engineering release timelines by 50-60%.

Let's build something that lasts.

Whether you need to scale a company-wide design system or turn a dense product into an interface people can act on, I'd love to chat.

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