Portfolio
Case studies spanning product strategy, UX research, interaction design, and design systems.
Led the end-to-end design and rollout of Compare Club's company-wide design system: from a fragmented, inconsistent UI estate to a shared foundation supporting 3 product verticals, 60+ components, and a hard rebrand deadline.
Contracted as Product Designer at the Clean Energy Finance Corporation to replace a dense, inaccessible 30+ page PDF with a navigable digital product: the Net Zero Agriculture Pathfinder, featuring decision-oriented SVG infographics and audience-specific content journeys.
Designed and built a fully managed digital signage service for small businesses in Western Sydney. The core design decision was removing the client from every technical interaction - they never log in to anything. They text what they want changed, and the screen updates within the hour.
More work
Redesigned Compare Club's homepage and 8 product vertical landing pages to reflect a new brand identity, clarify content hierarchy, and sharpen the conversion-focused user journey, within the constraints of an active rebrand and a fixed launch date.
Full year of product and marketing design across six client accounts at PMG, including Paddy's Markets, ANZ Worldline, and Sydney Markets. Work spanned analytics-led UX redesigns, self-service component design, and WCAG compliance audits.
Analytics identified a high drop-off point in ANZ Worldline's pricing plan journey. Reframing the UX question - from "which plan should users choose?" to "what does their business need?" - led to a multi-step recommendation flow that was validated through A/B testing and adopted company-wide.
Built an automated WCAG accessibility scanner using axe-core, Next.js, Supabase, and Puppeteer. Users enter a URL, receive a scored audit with AI-generated plain-English fix guidance, and can download a professionally designed PDF report.