Working in an agency

My first week

My first week at PMG was interesting.. The role had initially opened up as the person whose role I was filling had just left to start a senior role at a different company.

In my first week, I was already on 3 different projects. Two were on Adobe XD, the other was in Figma.

I was comfortable with Figma, but working in XD was different.

File names were messy and unorganised, and all the pages were a mess.

ANZWorldline's new website

My largest project at the time

In 2023, ANZ Worldline required a new website that aligned with Worldline’s global brand guidelines while still feeling relevant to the local market. The site needed to communicate trust, capability, and clarity in a highly regulated financial services environment.

The already had strict brand guidelines (about 140 pages long), and had their entire sitemap established. I just needed to start designing the pages, have them approved and handed over to the developers.

Plus

I was also asked to make recommendations for additional UI components that could serve to improve the user experience. This is one of the components I designed.

The resulting website aligned closely with Worldline’s global identity while supporting ANZ Worldline’s local business needs, providing a strong, consistent digital presence.

It's also nice to know that they've decided to continue using the same UI designs as they did when it was designed and developed in 2023.

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Greenback

Context

Greenback’s existing e-commerce site required an uplift to improve usability, performance, and overall presentation. The goal was to refine the experience without disrupting existing customer flows or brand recognition.

Approach

I focused on simplifying navigation, improving product presentation, and strengthening visual consistency across key pages. Design decisions were made with conversion, maintainability, and scalability in mind.

The uplifted site delivered a clearer, more cohesive shopping experience while maintaining continuity for returning users.

Foodfx product website

Context

Foodfx needed a website capable of clearly presenting a data-rich product offering to a professional audience. The challenge was communicating complex information in a way that felt approachable and easy to navigate.

Approach

I designed and built the site with a strong emphasis on content structure, visual hierarchy, and clarity. Data-heavy sections were broken down into digestible components, making the product easier to understand without oversimplifying its capabilities.

The final site supported Foodfx’s positioning as a data-driven platform while improving comprehension and engagement for prospective customers.

Reflection

Working across diverse industries at PMG strengthened my ability to adapt design principles to different contexts while maintaining a consistent focus on clarity, usability and long-term value.